The furniture cluster has started the preparation for some of its projects. It will start these projects by creating and issuing its identity through branding the cluster. This creation of the cluster’s brand will include a logo, a vision, a mission statement, and visual concepts to be approved by the cluster.
It is worth mentioning that the furniture cluster is mainly working through subcontracting with Israeli brand companies. Hopefully, this step will meet the aim of this creation and will help explore and open new markets for its products. Branding the cluster products will highlight the independent face of an efficient cluster.
Moreover, the cluster has started signing contracts concerning developing a website with the specifications requested by the cluster members.